Active & Operating

Keto
Nutrition

Femmy
Women's Health

Zeutral
Longevity

Boozy
Hangover Cure

Carnivore Pal
Nutrition

Circular.org
Sustainability
Incubation

Pawsy
Marketplace

Coffee Room
Marketplace

Squish
Autism

A Hands-On Approach
We don’t just invest; we roll up our sleeves and get involved. We provide our partners with more than just capital—our experience, networks, and insights help drive growth, overcome challenges, and scale faster.

Innovation at the Core
We believe innovation drives progress. Our portfolio brands are not only disrupting industries but creating entirely new ones. By embracing cutting-edge technology and customer-centric solutions, we help founders build brands that resonate with modern consumers.

Collaboration Over Competition
Collaboration isn’t just encouraged, it’s essential. We connect founders with each other, as well as with industry experts, distribution channels, and supply chain partners, creating a thriving network that accelerates success.
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Long-Term Vision
We focus on sustainable growth. At Goodness, we’re in it for the long haul, working with entrepreneurs who think big and aim to build brands that last.
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Global Reach, Local Impact
While our brands operate on a global scale, they make a real difference in local communities, ensuring that the innovations we invest in have far-reaching and meaningful outcomes.
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Sustainable, Ethical Investments
From reducing waste in production to creating eco-friendly products, our portfolio reflects our commitment to a healthier planet and a more equitable society.